The Questions That Come Up Most About The Row Bags
The questions that follow are the ones raised most frequently about the row bags, and each is answered with what can actually be verified. Treat every price throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Reported but unconfirmed claims are labelled that way, not papered over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. This covers bags alone, so ready-to-wear and footwear are left out. Claims that are widely repeated but cannot be checked are omitted.
Who makes The Row, and where are the bags made?
Started in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. Savile Row in London lends the name. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Boutiques run by the brand itself are found in Los Angeles, New York, London, Paris and Amagansett.
Why is there no logo on the bags?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Instead, you place the bag by silhouette, proportion and construction. Every bag has a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Fittings are palladium-plated in a matte or brushed finish, reading as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags at a distance, and for many buyers that is exactly the point.
What does a The Row bag cost?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed the row bags fashion prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. The line breaks into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Because retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.
| Bracket | 2026 observed range | Models in this band |
|---|---|---|
| Entry tier | $590 up to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550 up to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Top | $3,600 to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede premium | Varies by silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux been discontinued?
The brand alone knows, and it has not said. The verifiable part is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now lists the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is reported everywhere but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a reworking rather than a renaming. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was recorded at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 keeps the same construction, measuring 12 x 9 x 7.5 inches with two card slots and a zip pocket. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The figure indicates width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with no verified price. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Learn both conventions and you know most of what you need before the bag is in front of you.
What should I check to authenticate a The Row bag?
The brand runs no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication comes down to the object itself. Even, machine-precise stitching with no fraying or wandering lines is the standard, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Inspect the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 survive photo inspection, so in-hand checks and platform authentication dominate the advice.
- Serial numbers, date codes and authenticity cards do not exist here
- Stitching of even density, with clean hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Brushed or matte hardware and a precise action on closing
- A silhouette that stays put with nothing inside
Do The Row bags retain value on the secondary market?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report gave the brand, carrying it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models differed: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Compare that with the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where can I buy The Row bags?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists run to Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them on the secondary market. Poshmark, eBay and Mercari also list them; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How should these bags be looked after?
The guidance below is material-appropriate and general, not instruction from the label, because no brand-issued care protocol exists. Whatever the material: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner used sparingly. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.
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